SJLDC · Research & Innovation
We pair university students and academics with real commercial problems. SJLDC sets the direction, manages the project and owns the commercial roadmap; the university brings research rigour and multidisciplinary talent. The output has to stand up in both worlds — a defensible literature review and architecture, and a prototype you can hold in your hand.

Flagship project · with the University of South Wales
A behaviour-change AI engine that helps people cut down on vaping. A sensor-equipped device detects each puff, a mobile wellbeing app shows the pattern, and an AI coaching backend nudges the user at the moments that matter — learning from their behaviour rather than lecturing them.

Students from computing, engineering, AI and health disciplines do the research and the building. SJLDC provides project leadership, industry supervision and the commercial lens.

We start from a commercial or public-sector need — not a topic looking for an application.
Defined phases, student roles, milestones and a budget, so it can sit inside a university module or a funded project.
Academic: documentation that meets assessment and ethics standards. Commercial: a prototype and a roadmap to take it further.

Connected devices and AI coaching for habits people want to change.
Predictive models where getting the data pipeline and the evaluation right matters more than the headline algorithm.
Verifiable credentials and secure learning ecosystems — an active research strand alongside our education work.
Whether you’re a business with a challenge, or a university looking for an industry partner for student projects — let’s talk.
